Appendix
Data source information:
Vrbo Family Travel 2021:
Unless stated differently, the data shown is based on an online survey, conducted by Atomik Research among 7007 parents with kids under 15 years old from the UK, France, Germany, Spain and Italy. The research fieldwork took place in December 2020. Atomik Research is an independent creative market research agency that employs MRS-certified researchers and abides to MRS code.
(1) An online survey was conducted by Atomik Research among 2001 adults aged 18+ from the UK, with at least one child under 15, who had travelled as a family in the past 5 years. The research fieldwork took place in January 2021. Atomik Research is an independent creative market research agency that employs MRS-certified researchers and abides to MRS code.
Travelling United:
All prices and rankings shown in this section are based on demand and prices actually paid by Vrbo UK customers per person/night between 1st January-31st December 2020 compared with the same period in 2019, calculated by dividing the average nightly price of the property by the maximum number of people it sleeps.
The prices shown are in local currency, reflecting both movements in currency and holiday home pricing. All prices are rounded to the nearest pound sterling and the percentages are rounded to the nearest percentage point.
(1) Based on percentage of demand including identified amenities from Vrbo UK customers during January – December 2020 as well as percentage of Vrbo UK listed properties offering identified features.
(2) Based on percentage of property-demand with different number of bedrooms by Vrbo UK customer during January – December 2020.
Downloadable graphics
Vrbo Family Travel 2021:
Travelling United:
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About Vrbo:
In 1995, Vrbo introduced a new way for people to travel together, pairing homeowners with families and friends looking for places to stay. We were grounded in one purpose: To give people the space they need to drop the distractions of everyday life and simply be together. Since then, we’ve grown into a global community of holiday home-hosts and holidaymakers, with unique properties around the world. Vrbo makes it easy and fun to book cottages, castles, beach houses and every kind of space in between.
Vrbo, the pioneer in holiday rentals with more than 2.1 million online bookable places to stay around the world, is an Expedia Group company.
To learn more, visit www.vrbo.com.
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