Appendix

Data source information: 

Unless stated differently, the data shown in Chapter 1 is based on an online survey, conducted by Atomik Research among 2,006 parents in the UK with children 15 years old and under who had travelled as a family in the past 5 years. The research fieldwork took place on 15th -20th December 2021. Atomik Research is an independent creative market research agency that employs MRS-certified researchers and abides to MRS code. 

Unless stated differently, the data shown in Chapter 2 is based on an online survey, conducted by Atomik Research among 504 parents, with at least one child aged 2 or under, who had travelled as a family in the past 5 years. The research fieldwork took place on 15th – 20th December 2021. Atomik Research is an independent creative market research agency that employs MRS-certified researchers and abides to MRS code.