VRBO Encourages Americans to Plan for Vacation with Project: Time Off

Studies show that people who plan and take vacations are happier.  

AUSTIN, Texas, January 29, 2019 — In honor of National Plan for Vacation Day on January 29, VRBO®, the world leader in vacation rentals, joins the U.S. Travel Association’s Project: Time Off initiative to encourage Americans to start vacation planning for 2019. The call to action comes on the heels of research that reveals a startling amount of vacation days left on the table.

Project: Time Off found that more than half of Americans (52 percent) fail to use all their time off each year, resulting in 662 million unused vacation days annually. In another study, Expedia’s Vacation Deprivation® report, the primary reasons for not taking time off are budget related (43 percent), the desire to save vacation days for a longer holiday (30 percent), and being unable to get away from work (22 percent). National Plan for Vacation Day, launched by Project: Time Off, is a push for Americans to start making vacation plans.

 VRBO offers three simple tips for first-time vacation home renters: 

  • From beach houses to cabins and condos, there are millions of homes to choose from. So start with a trusted site like VRBO.com or HomeAway.com, then type in your dates, destination, and the amount you hope to spend. Narrow your results using search filters to see only the vacation homes that include what you want, like a pool or an outdoor grill.
  • Look for Premier Partner badge listings to ensure a quick response, competitive rates, great photos of the listing, and more.
  • Read the vacation rental contract before submitting payment to understand cancellation policies, occupancy limits, pet restrictions, etc.

Research shows that planners have a distinct advantage over nonplanners. Project: Time Off’s The State of American Vacation 2018 [1] report found that planners use more of their time, take longer vacations, and are happier. 

  • 53 percent of planners took all of their vacation time vs. 43 percent of nonplanners.
  • Half of Americans (52 percent) say they actively plan their vacation time.
  • More planners report they are “very” or “extremely” happy with their relationships (81 percent vs. 68 percent), health and well-being (56 percent vs. 43 percent), company (57 percent vs. 50 percent), and job (56 percent vs. 48 percent) compared with nonplanners.

“America’s vacation deprivation shortchanges the time we invest in our personal relationships, undermines our performance at work, and threatens our economic well-being,” said Katie Denis, chief of research and strategy for Project: Time Off. “In 2019, Americans need to plan for their bucket list instead of the to-do list.”

To help employees get their vacation days on the calendar, Project: Time Off created a vacation planning tool. By simply entering the number of earned days off, users can plot out their trips or vacations for the year, export to their work or personal calendar, and share with their family and co-workers.

[1] Findings based on online survey conducted by GfK from January 4-23, 2018, with 4,349 American workers, age 18+, who work more than 35 hours a week and receive paid time off from their employer. Oxford Economics used the GfK survey results and data from the Bureau of Labor Statistics’ (BLS) Current Population Survey to estimate historical levels of vacation activity. Total unused paid time off was projected using Bureau of Economic Analysis (BEA) employment data, adjusted by the share receiving paid time off.


About VRBO

VRBO, based in Austin, Texas, is a leading online marketplace for the vacation rental industry, with sites representing more than 2 million unique places to stay in 190 countries, and is a part of the Expedia Group family of brands. For more information about VRBO, please visit www.vrbo.com.

About National Plan for Vacation Day

National Plan for Vacation Day, celebrated on January 29, is a day to encourage Americans to plan their vacation days for the rest of the year at the start of the year. Launched by the U.S. Travel Association’s Project: Time Off initiative in 2017, National Plan for Vacation Day provides an opportunity to come together at a single moment to rally around the importance of planning for vacation. In its inaugural year, more than 600 organizations representing all 50 states came together to encourage Americans to plan for vacation. Learn more at ProjectTimeOff.com/Plan and join the conversation online with #PlanForVacation.

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