New year, new vacation: Vrbo reveals 2021 emerging travel destinations

AUSTIN, Texas – January 26, 2021 – For families looking for vacation inspiration, Vrbo® has released its list of top 10 emerging travel destinations for the new year.

Vrbo travel demand data shows that families are interested in vacation destinations that offer easy access to the great outdoors, especially ones across the South and Midwest close to lakes and rivers for top-notch fishing, camping and hiking.

Vrbo’s Top 10 Emerging Destinations: [1]

  1. Emory, Texas

  2. Smithville, Mo.

  3. Slade, Ky.

  4. Outer Banks, N.C.

  5. Mannford, Okla.

  6. Lafayette, Ind.

  7. Water Valley, Miss.

  8. Fredericktown, Mo.

  9. New Roads, La.

  10. Junction, Texas

“Vrbo’s newest top emerging destinations align with shifts in family travel behavior due to the pandemic, such as vacationing closer to home and embracing the great outdoors,” said Melanie Fish, Vrbo travel expert. “Booking a Vrbo in these off-the-beaten-path locales means families can enjoy the privacy and comforts of home while reaping the mental health benefits of being in a new environment, and spend quality time together exploring places they may have otherwise overlooked.”

Before booking, families should check for travel advisories and restrictions in their vacation destination and always follow health and safety guidance from health officials and local authorities. Visit this help article for more resources and information.

To learn more about 2021 travel trends, visit https://www.vrbo.com/vacation-ideas/explore-vrbo/travel-trends/the-2021-vrbo-trend-report.


[1] Based on Vrbo travel demand, Sept. 2018 – Sept. 2019 vs Sept. 2019 – Sept. 2020

About Vrbo

In 1995, Vrbo introduced a new way for people to travel together, pairing homeowners with families and friends looking for places to stay. We were grounded in one purpose: To give people the space they need to drop the distractions of everyday life and simply be together. Since then, we've grown into a global community of homeowners and travelers, with unique properties around the world. Vrbo makes it easy and fun to book cabins, condos, beach houses and every kind of space in between.

Vrbo is part of Expedia Group and offers homeowners and property managers exposure to over 750 million visits to Expedia Group sites each month. To learn more, visit www.vrbo.com.

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