AUSTIN, Texas – March 16, 2021 – Vrbo® reveals a recent spike in demand for vacation rentals might be the result of a larger part of the population – primarily seniors – who have been fully vaccinated.
Data from the Centers for Disease Control and Prevention reports that as many as 60% of seniors age 65 and older have now received at least one dose of the vaccine, and the moving seven-day average for daily vaccinations recently exceeded one million new doses per day. As one of the first groups to be vaccinated, more seniors are ready to reunite with loved ones after a year apart. Additionally, according to a survey conducted by Vrbo, 42% of Baby Boomers in the U.S. plan to travel more often and 32% plan to spend more on travel in 2021 with an effective vaccine .
“Since mid-February, we’ve seen spend from solo travelers booking Vrbo rentals in the U.S. more than double compared to the same time period in 2019. We expect this surge is driven primarily by pent up demand from senior travelers eager to book a vacation home and hit the road to reconnect with friends and hug their grandchildren again,” said Jeff Hurst, Vrbo president. “Demand from families has also increased and we anticipate this to continue as more people get vaccinated and future travel restrictions ease.”
While some senior travelers are choosing to stay closer to home and book Vrbo properties within driving distance, many are headed to popular vacation destinations for snowbirds such as Miramar and Rosemary Beach, Florida; Phoenix and Scottsdale, Arizona; and Myrtle Beach, South Carolina. Other top destinations where snowbirds typically migrate for the winter are also seeing an uptick in summer bookings.
Before booking a vacation home, travelers should check for travel advisories and restrictions in their vacation destination and always follow health and safety guidance from health officials and local authorities. Visit this help article for more resources and information.
 Based on a survey of 1,000+ Vrbo travelers in the U.S. in October 2020.
In 1995, Vrbo introduced a new way for people to travel together, pairing homeowners with families and friends looking for places to stay. We were grounded in one purpose: To give people the space they need to drop the distractions of everyday life and simply be together. Since then, we've grown into a global community of homeowners and travelers, with unique properties around the world. Vrbo makes it easy and fun to book cabins, condos, beach houses and every kind of space in between.
Vrbo is part of Expedia Group and offers homeowners and property managers exposure to over 750 million visits to Expedia Group sites each month. To learn more, visit www.vrbo.com.
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