Vrbo data shows demand for vacation homes boom in America’s Heartland

AUSTIN, Texas – June 23, 2021 – Southeast beaches and the Pacific coast are ever popular vacation spots, but the landlocked Midwest has surged ahead as a popular post pandemic choice for families renting vacation homes. Data shows the Midwest has become the fastest-growing region for Vrbo® demand.

The region, home to a patchwork of industrious cities and charming communities at the footsteps of rolling hills, mountains and lakes, has seen an over 75% increase in demand for Vrbo vacation homes compared to the same period in 2019 [1].

Destinations in the Midwest experiencing the fastest growth in demand for Vrbo summer rentals include [2]:

  • Millersburg, Ohio, which offers sweeping views across Amish Country within a two-hour drive from Columbus

  • Aitkin, Minn., a two-hour drive from Minneapolis with over 300 lakes for outdoor recreation like fishing, hiking and boating

  • Logan, Ohio, a serene locale about an hour outside of Columbus with access to Hocking Hills State Park

  • Chippewa County, Mich., a historic part of Michigan's Upper Peninsula situated near the Great Lakes and a four-hour drive from Grand Rapids

  • Atlanta, Mich., a three-hour drive from Lansing for a getaway on the clear waters of Lake Avalon or either Twin Lakes

Families visiting the popular region are likely driving to their destination, many of them hailing from states in the Midwest and over 50% of travelers are within 250 miles or just several hours away [3].

“We saw many families pack up and flock to the beautiful Midwest last year and this year, they’re coming back for more,” said Melanie Fish, Vrbo’s travel expert. “It’s no one-hit-wonder: road trips to the Midwest remain popular and in some instances, a summer lake retreat to the area may be necessary with homes in Vrbo’s top beach destinations booking up earlier this year.”

Families should check for travel advisories and restrictions in their vacation destination and always follow health and safety guidance from health officials and local authorities. Visit this help article for more information.


[1]: Based on Vrbo vacation rental demand as of Jan. 1 – March 31, 2019 vs. Jan. 1 – March 31, 2021.

[2]: Based on Vrbo vacation rental demand for June 1 – Aug. 31, as of Jan. 1 – March 31, 2019 vs. Jan. 1 – March 31, 2021.

[3]: Based on Vrbo vacation rental demand as of Jan. 1 – March 31, 2021.

About Vrbo

In 1995, Vrbo introduced a new way for people to travel together, pairing homeowners with families and friends looking for places to stay. We were grounded in one purpose: To give people the space they need to drop the distractions of everyday life and simply be together.

Since then, we've grown into a global community of homeowners and travelers, with unique properties around the world. Vrbo makes it easy and fun to book cabins, condos, beach houses and every kind of space in between.

Vrbo is part of Expedia Group and offers homeowners and property managers exposure to over 750 million visits to Expedia Group sites each month. To learn more, visit www.vrbo.com.

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