The Flats at Front + Union (100 E Front Street, Traverse City, MI) is a boutique hotel that sits on the most prominent corner of downtown Traverse City, the corner of Front St and Union St. One block away from everything, including the beaches, marina, nightlife and downtown Traverse City restaurants. Each Flat comes with its own downtown parking spot.
We have 6 Flats: -two 1 bdrm/bath that sleeps 4 (Flat 205 and 304) -two 2 bdrm/2 bath that sleeps 4 (Flat 201 and 301) -two 3 bdrm/2 bath that sleeps 6 (Flat 203 and 302)
For more detail on all of our Flats and direct pricing, find us by searching “The Flats at Front and Union, Traverse City.” The majority of our bookings are direct. You can find additional reviews from these guests on our website.
This listing is Flat 302
Each flat is immersed in downtown Traverse City. You can walk to everything.
The corner units, Flat 201 and Flat 301 have views of West Bay down Union Street. Flat 302 has floor to ceiling windows facing Front St, the main street in downtown Traverse City. Flat 205 and 304 face west for the sunset. Flat 203 faces south and has bedrooms that are tucked into the building and show off the brick construction from 1890.
Each flat includes a fully equipped modern kitchen. We are proud to offer plush king beds adorned with soft linens locally sourced from Eelo (you can find our website by searching “Eelo Traverse City”). Eelo is owned by the Vander Roest family (one of the two families that own Front and Union) and occupies the ground floor retail space of the Front and Union building. Eelo sources, designs and manufactures its own organic, fair trade household linens. It has been reported in reviews that our linens will provide some of the best sleep you’ll ever have. The flats are fully furnished with a Scandinavian feel, functional, yet simple.
The Flats at Front + Union are located within the historic Masonic Building, built in 1890 and repurposed into a multi use building in 2023 by two local Traverse City families.
For Summer, West Bay beach, the marina and open space are all one block away. The Sleeping Bear Dunes are within a 45 minute drive.
In the Fall, enjoy a daytime color tour in Leelanau or Old Mission Peninsula followed by dinner and drinks at the famous Restaurants in downtown Traverse City.
Winter activities include skiing at local ski hills, Hickory and Mt Holiday, day trips to Boyne Mountain or Crystal Mountain, cross country or skate skiing at the VASA trail, or a simple snowshoe at Sleeping Bear Dunes.
For a real treat, visit us in the Spring. No crowds. It is a time of rejuvenation in Northern Michigan.
There is no better location for immersing yourself in all the seasonal events Northern Michigan has to offer. We invite you to visit us on our website for more information on the experience as well as discounted rates.
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We do not allow any smoking products on the proper
We are happy to host your events and celebrations, but no parties or large gatherings.
Important information
You need to know
Property # 3361793vb
Extra-person charges may apply and vary depending on property policy
Government-issued photo identification and a credit card, debit card or cash deposit may be required at check-in for incidental charges
Special requests are subject to availability upon check-in and may incur additional charges; special requests cannot be guaranteed
On-site parties or group events are strictly prohibited
Host has not indicated whether there is a carbon monoxide detector on the property; consider bringing a portable detector with you on the trip
Host has not indicated whether there is a smoke detector on the property
About the area
Traverse City
Located on a lake, this condo is in Downtown Traverse City, a neighbourhood in Traverse City. Shoppers can check out Front Street, while everyone can enjoy the natural beauty of Lake Michigan and Traverse City Beach. Great Lakes Children's Museum and Great Wolf Lodge Water Park are also worth visiting. Enjoy the area's slopes with cross-country skiing and skiing, and don't miss out on the ice skating.
Traverse City, MI
What's nearby
Front Street - 1 min walk - 0.0 km
City Opera House - 1 min walk - 0.0 km
Clinch Park Beach - 3 min walk - 0.3 km
Traverse City Visitor Center - 3 min walk - 0.3 km
Old Town Playhouse - 8 min walk - 0.7 km
Getting around
Traverse City, MI (TVC-Cherry Capital) - 13 min drive
Restaurants
North Peak Brewing Company - 5 min walk
Water Bearer Coffee - 6 min walk
Barrio - 4 min walk
Right Brain Brewery - 4 min walk
7 Monks Taproom - 1 min walk
Frequently asked questions
Is Flat 302 Front and Union pet-friendly?
No, pets are not allowed at this property.
How much does it cost to stay at Flat 302 Front and Union?
As of 12 May, 2026, prices found for a 1-night stay for 2 adults at Flat 302 Front and Union on 18 May, 2026 start from S$559, including taxes and fees. This price is based on the lowest nightly price found in the last 24 hours for stays in the next 30 days. Prices are subject to change. Choose your dates for more accurate prices.
How much is parking at Flat 302 Front and Union?
On-site parking is available at the property.
What time is check-in at Flat 302 Front and Union?
Check-in begins at 4:00 PM.
What time is check-out at Flat 302 Front and Union?
Checkout is at 10:00 AM.
Where is Flat 302 Front and Union located?
Located in Downtown Traverse City, this condo building is within a 10-minute walk of City Opera House and Lake Michigan. Front Street is steps away.
Reviews
10
Exceptional
Reviews are presented in chronological order, subject to a moderation process, and verified unless otherwise labelled.
Hi Tobin
Thank you for staying with us. We look forward to a return visit.
Cheers
The Flats at Front and Union
From a partner site
10/10 Excellent
Danielle D.
23 Oct, 2024
Perfect place to stay!
We had a wonderful time at the Flats. Everything was nice, clean, and above our expectations!
Danielle D.
From a partner site
10/10 Excellent
Dana K.
20 May, 2025
Great!
We really enjoyed staying here. Location was outstanding, and unit was modern, comfortable and quiet. Would definitely stay again next time we come to downtown tvc!
Had an absolute blast and will definitely come back to the Flats at Front and Union. Updated and clean, nice local touches with the decor, bedding, and soaps. Thanks!
The view from the property is so peaceful it’s a whole experience in itself. Beyond that, the house was cozy, clean, and had everything you needed to be entertained with family.
Tatum J.
Stayed 3 nights in Jun 2025
From a partner site
10/10 Excellent
Mary N.
13 Feb, 2025
The perfect place to relax and unwind
The space was impeccably clean, stylish and cozy.
Great landing pad to explore all the great food, shops and sights that Traverse City.
This is the second trip we’ve done here, and I look forward to a third.
Mary N.
From a partner site
8/10 Good
Christine B.
30 Sept, 2023
Would stay here again!
We loved our stay at The Flats! The space was very clean and nicely decorated. We appreciated the modern, urban vibe and the view onto Front Street was fantastic. Beds were comfy too! You couldn't beat the location and the hosts made parking and access super easy.
Fantastic location and beautiful property. Would definitely come back and Steve was fantastic to work with. Great communication leading up to our stay as well as during our stay. Thank you!
lisa j.
Stayed 2 nights in Aug 2024
From a partner site
10/10 Excellent
Geneveve P.
22 Sept, 2023
Awesome flat in a perfect location!
I booked this flat for a girls trip and it was perfect. The flat was well decorated, spacious and clean and we were able to walk to nearby restaurants and bars. Would highly recommend!
Geneveve P.
From a partner site
10/10 Excellent
Laura M.
16 May, 2024
Perfect Flat and Location
We stay at The Flats every time we visit Traverse City. The Flats are well-appointed, clean, bright, and in a perfect location. The reserved parking space is a huge benefit in downtown Traverse City.
Laura M.
From a partner site
10/10 Excellent
Gloria S.
10 Oct, 2023
Beautifully designed downtown, contemporary flat for a mini family reunion.
We found 302 to be the perfect space for a relaxing three couple reunion. Spaciously designed and well equipped, from kitchen appliances and utensils to designer sheets and towels, the flat far exceeded our expectations. We especially liked being able to walk to restaurants, shops, the farmer’s market and the harbor.
This condo is fantastic! Beautifully decorated, very comfortable, excellent location! We stayed here with 6 friends for Toast of the Season. We especially loved the mattresses and bedding, super comfortable. The kitchen has everything you need. Being located in downtown TC walking distance to all the shops was ideal. Would definitely book again!
Christina V.
Stayed 2 nights in Nov 2023
From a partner site
10/10 Excellent
Marcy S.
20 Sept, 2024
Great location
This is a beautiful condo, perfectly located in an area with shopping, restaurants, and beach all within walking distance. Perfect for our family with 2 adult children. We brought e-bikes and left them locked to the back of our car without any issues. Rode the TART trail to the leelanau trail to Shady Lane winery and Hop Lot Brewing Co. Communication was fantastic and we very much enjoyed our stay!!
Marcy S.
Response from VrboOwner on 20 Sept, 2024
Hi Marcy
Thank you for the great review. These mean a lot to us. Safe travels. We look forward to your next visit.
Cheers
The Flats at Front and Union
From a partner site
10/10 Excellent
mark c.
16 May, 2024
Spring Weekend in Downtown TC
The Flat's location is exceptional for walk out the door access to shops, restaurants and a short walk to the beach. The flat was incredibly clean and fully functional. The beds were very comfortable. Remember to bring the passwords to your internet TV accounts (Netflix etc.). Elevators made it easy to get luggage to the third floor.
mark c.
Stayed 2 nights in May 2024
From a partner site
10/10 Excellent
Vanessa B.
8 Apr, 2025
Gorgeous rental in the most superb location in Traverse City
We had a fantastic mother/daughter reunion/vacation in this rental. There were 6 of us, and we all loved how the flat was well-appointed and beautifully decorated with everything we needed to make our stay feel like a home away from home. It had an incredibly cool vibe, with the vaulted ceilings and massive floor-to-ceiling windows that let beautiful light in throughout the day. The bedrooms were comfortable, dark, and quiet. The remodeled bathrooms were spa-like. I do not think you could have a better location to all Traverse City has to offer. We were in the heart of it all and just a short walk away from entertainment, restaurants, bars, and shopping! The owner made check-in/check-out easy, suggested information and activities for us to enjoy during our stay, and was lovely to communicate with. Thank you!! We hope to return soon!
Vanessa B.
From a partner site
10/10 Excellent
Gloria S.
28 Nov, 2023
Beautifully designed downtown, contemporary flat for a mini family reunion.
We found 302 to be the perfect space for a relaxing three couple reunion. Spaciously designed and well equipped, from kitchen appliances and utensils to designer sheets and towels, the flat far exceeded our expectations. We especially liked being able to walk to restaurants, shops, the farmer’s market and the harbor.
Gloria S.
About the host
Hosted by Steve Vander Roest
The Masonic Building was built in 1890 by the Freemasonry. The character of the building had been covered up with decades of drywall and carpeting. In 2023, Front + Union was formed by two local Traverse City families and they began repurposing the property as a boutique hotel and multi-use building. All of the character of century old brick was uncovered wherever possible in the hallways and rooms. The interior was divided into 6 Flats that have a Scandinavian minimalist, yet luxury feel. The ground floor features the store, Eelo.
Why they chose this property
Front and Union developed the Flats to be the best luxury stay in downtown Traverse City. There is nothing like it. One step out the front door and you’ll find yourself immersed in the world famous Front Street scene. Everything downtown Traverse City has to offer, restaurants, nightlife, marina and beaches are just a block away.
What makes this property unique
Front and Union developed the Flats to be the best luxury stay in downtown Traverse City. There is nothing like it. One step out the front door and you’ll find yourself immersed in the world famous Front Street scene. Everything downtown Traverse City has to offer, restaurants, nightlife, marina and beaches are just a block away.
Languages:
English
Premier Host
They consistently provide great experiences for their guests