We stayed in this well-equipped flat for 3 1/2 weeks and it truly became our home. The location is ideal, with easy access to pubs and restaurants, a large Tesco, Leicester and Trafalgar Squares, galleries, theatres, and tube stations. As a popular and lively neighbourbood, it attracts lots of traffic and pedestrians and, of course, being in London, there's usually building construction of some sort going on. So it is not a quiet location, but the vibe is upbeat and generally happy. As for the pub below the flat, it does get pretty noisy (especially during world-cup rugby games!), but we wore earplugs at night and were never kept awake. All in all, the pleasantness of the flat and its excellent location more than make up for the ambient noise, and the street itself is a charming, pedestrian-only cobblestoned street, so at least there isn't traffic noise. Tony was very responsive to inquiries and we enjoyed meeting him. We hope to return to this flat again in the future!