The town of Pag have a rich offer of the ancient monuments, culinary delights and an entirely different nature with magically beautiful stone scenery.

At first glance the Island of Pag is a rough, stone made, edged with sky-blue sea and placed under the wing of the Velebit Mountain. It is often called "Island of Rock " or "Lunar Island" because its surface has a somewhat intimidating appearance with a stone white from gale, rugged in so many forms that only nature can create, that occupies even 86% percent of the island's surface.

The island of Pag is known as one of the sunniest islands in the Adriatic, with over 2,500 hours of sunshine per year, its coast is woven of even 270 km of pebbly beaches with crystal clear sea.

Among more than a thousand islands in the Adriatic, Pag is quite different from the others: the armor of stone hides away the richness that hardworking hands of islanders were creating for centuries, always struggling much more than others. So it is worth a visit to discover its many faces and enjoy them.

Old Town of Pag, is located one kilometer south of the present town center. In the old days it was a large and wealthy city of about 6,000 inhabitants; today it is rich archaeological site and sanctuary. The Church of St. Mary built in Romanesque style, which holds a statue of Madonna and the ruins of a Franciscan monastery are preserved. Inside the monastery palace is well with fresh water.

According to legend, during a terrible drought that hit Pag, locals prayed to the Mother of God for salvation. After long prayer, one morning monastery well suddenly becomes full of water, saving the people of Pag from drought.

Traditionally, every year on the day of the Madonna, local people make pilgrimages from the Old Town to the New Town of Pag carrying a statue of the Blessed Virgin Mary which is returning to the Old Town after three weeks.

Lamb has specific flavor because of the environment in which lives and feeds autochthonous Pag sheep Pramenka. A variety of medicinal plants grows on the karst, barren rocks: sage, nightingale, miserly, small grass strewed with salty wind, from frequent winter storm. Difference of Pag and other meat lambs occurs due to separation of young lambs from their mothers. While elsewhere the lamb is separated when it reaches a 30 pound at Pag it is done much earlier due to the exploitation of sheep milk in the production of the famous cheese. Because of such breeding and dietary habits, lamb meat has a specific taste, and world gastronomes consider it to be unforgettable delicacy of Pag table.