Because it is at the same time close and far from any aspect of urban life. Thick forest and shrubbery divides our land from the nearest neighbor. The only sign of civilization are the boats passing by on their way from Split to the islands of Central Dalmatia. Such location allows for utmost freedom and invigorating dive into pristine nature. Feel free and comfortable in your skin. Travel light! BE MODERN ROBINSONS!
On the other hand, the fishermen village Milna, at some 15 minutes drive by a country road, offers a number of shops, outdoor market place, post office, outpatient clinic, church, wine cellars, restaurants and coffee bars. It is also a starting point for any of day trips of the island you decide to take.