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Apartment

Loft in the Heart of Downtown — steps away from Pickett, UNA, Dining, Shops

Photo gallery for Loft in the Heart of Downtown — steps away from Pickett, UNA, Dining, Shops

Enjoy quick access to shops, restaurants, night life and events!
Connect your phone to our Fishman Bluetooth amp/speaker
Historic downtown loft with original hardwoods & masonry overlooking N. Court St
King bed, triple sheeted, smart TV, ceiling fan.
Queen Bed, triple sheets, Smart TV, ceiling fan, box fan

Reviews

10 out of 10, Loved by Guests
Top 10% of guest reviews in this area

Highlights

  • Made for relaxation
    Top-rated for comfort — guests feel right at home here.
  • Garage parking available
    Enjoy the convenience of garage parking - a rare offering in the area.
  • At the center of it all
    Stay in a top rated central location, steps from the best attractions, dining, and entertainment.
  • Discover nearby landmarks
    Near University of North Alabama
3 bedrooms2+ bathroomsSleeps 6

Popular amenities

  • Toys
  • Internet access
  • Air conditioning
  • Electric vehicle charging point
  • Refrigerator
  • Garage parking available

Explore the area

View in a map
Florence, AL
  • Place, Kennedy-Douglass Center for the Arts
    ‪3 min walk‬
  • Place, Shoals Community Theater
    ‪3 min walk‬
  • Place, University of North Alabama
    ‪3 min walk‬
  • Airport, Muscle Shoals, AL (MSL-Northwest Alabama Regional)
    ‪9 min drive‬

Rooms & beds

3 bedrooms (sleeps 6)

Bedroom 1

1 King Bed

Bedroom 2

1 Queen Bed

Bedroom 3

1 Queen Bed

2 bathrooms, 1 half bathroom

Bathroom 1

Soap · Towels provided · Bathtub or shower · Toilet · Shampoo · Hair dryer

Bathroom 2

Soap · Towels provided · Bathtub or shower · Toilet · Shampoo · Hair dryer

Bathroom 3

Soap · Towels provided · Toilet

Spaces

Kitchen

About this property

Loft in the Heart of Downtown — steps away from Pickett, UNA, Dining, Shops

Experience downtown Florence from our historic loft, steps from UNA, restaurants & music. This spacious retreat comfortably fits your group, blending historic charm with modern luxuries like a chef's kitchen, comfy beds, and a spa-like master shower. Perfect for exploring the best of the city on foot.

Our beautifully restored loft showcases original hardwood floors and exposed brick masonry, offering a unique blend of historic charm and modern comfort. The open-plan living area is perfect for relaxing after a day of exploring.

LIVING & ENTERTAINMENT
Spacious open-plan living area
Smart TV for streaming your favorite shows
Bluetooth speaker
Acoustic guitar
Nintendo Switch for gaming fun

BEDROOMS & BATHS
Three comfortable bedrooms, each with its own Smart TV.
Our guests consistently rave about the beds: “Love this place!! The beds were so comfy…” and “My mother complimented her bed, which is a once in a lifetime compliment…”
2.5 bathrooms, including a master shower with body jets and a rain shower head.
Dyson Hair Dryer and a makeup mirror provided.

KITCHEN & DINING
Fully equipped chef’s kitchen with granite countertops and stainless steel appliances.
Coffee bar to start your day right.

CONVENIENCE
In-unit washer and dryer.
Extra blankets for cozy nights.

Guests will have private and complete access to the entire loft for a seamless and exclusive stay.

Private Entrance: Enjoy your own private entrance.
Self Check-in: Check-in is simple and secure with a smart lock keypad. We'll send you a unique, personalized code before your arrival.
Arrival Guide: To make your arrival seamless, we provide a detailed guide with pictures of the location, parking, and keypad.

ACCESSIBILITY: Please be aware that the loft is located on an upper floor and is accessible only via two sets of stairs. It may not be suitable for guests with mobility issues.
Security: For your peace of mind, the private parking lot is motion-lit and monitored by video cameras. There are no cameras inside the loft.

House Rules:
- Check-in is at 4 pm & check out is at 10 am
- No smoking / vaping
- No Pets - we love them but limit allergens for all our guests
- Please limit a maximum of 15 people in the property without prior approval.

★ ☆ ★ Book Loft 217 to experience the Heart of Downtown ★ ☆ ★
Our prices include all fees. No hidden fees.

Add dates for prices

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House Rules

Check in after 4:00 PM
Check out before 10:00 AM
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Children

Children allowed: ages 0-17
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Events

Events allowed: family gatherings, birthday parties, weddings
Events are allowed only upon pre-booking approval.
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Pets

No pets allowed
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Smoking

Smoking is not permitted

Check-out instructions

The host requires you complete the following before checking out:
Turn off the lights and lock the doors
We want you to have a 5 star experience, so your checkout is fast and easy. Just shut off the lights and lock the doors. We will take care of everything else!
Failure to complete these may result in a negative review from the host.
Please check-in before 8 p.m.

Important information

You need to know

Property # 4493848
Extra-person charges may apply and vary depending on property policy
Government-issued photo identification and a credit card, debit card, or cash deposit may be required at check-in for incidental charges
Special requests are subject to availability upon check-in and may incur additional charges; special requests cannot be guaranteed
Parties and events (including family gatherings, birthday parties and weddings) are allowed on site; maximum attendees: 15
Note from host: Events are allowed only upon pre-booking approval.
Long-term renters welcome
Host has indicated there is a carbon monoxide detector on the property
Host has indicated there is a smoke detector on the property
Safety features at this property include a fire extinguisher, a first aid kit, and a deadbolt lock

About the neighborhood

Florence

Located in Florence, this apartment is in the city center and on a river. The area's natural beauty can be seen at Tennessee River and Pickwick Lake. Kennedy-Douglass Center for the Arts and Muscle Shoals Sound Studios are also worth visiting. Discover the area's water adventures with jet skiing and kayaking nearby, or enjoy the great outdoors with hiking/biking trails and mountain biking.
View more Apartments in FlorenceOpens in a new window
Map
Florence, AL

What's nearby

  • Kennedy-Douglass Center for the Arts - 3 min walk - 0.3 km
  • Shoals Community Theater - 3 min walk - 0.3 km
  • University of North Alabama - 3 min walk - 0.3 km
  • Pope's Tavern Museum - 5 min walk - 0.4 km
  • McFarland Park - 18 min walk - 1.5 km

Getting around

  • Muscle Shoals, AL (MSL-Northwest Alabama Regional) - 15 min drive

Restaurants

  • ‪Taco Bell - ‬9 min walk
  • ‪Jack's - ‬2 min drive
  • ‪Cook Out - ‬10 min walk
  • ‪Ricatoni's Italian Grill - ‬2 min walk
  • ‪Lost Pizza Co. Shoals - ‬3 min walk

Frequently asked questions

Is Loft in the Heart of Downtown — steps away from Pickett, UNA, Dining, Shops pet-friendly?

No, pets are not allowed at this property.

How much does it cost to stay at Loft in the Heart of Downtown — steps away from Pickett, UNA, Dining, Shops?

As of Jun 15, 2026, prices found for a 1-night stay for 2 adults at Loft in the Heart of Downtown — steps away from Pickett, UNA, Dining, Shops on Jun 16, 2026 start from $321, including taxes and fees. This price is based on the lowest nightly price found in the last 24 hours for stays in the next 30 days. Prices are subject to change. Choose your dates for more accurate prices.

How much is parking?

Onsite parking is available at the property.

What time is check-in at Loft in the Heart of Downtown — steps away from Pickett, UNA, Dining, Shops?

Check-in begins at 4:00 PM.

What time is check-out at Loft in the Heart of Downtown — steps away from Pickett, UNA, Dining, Shops?

Check-out is at 10:00 AM.

Where is Loft in the Heart of Downtown — steps away from Pickett, UNA, Dining, Shops located?

Located in the heart of Florence, this apartment building is within 1 mi (2 km) of Shoals Community Theater, Tennessee River, and Pickwick Lake. University of North Alabama and Pope's Tavern Museum are also within 5 minutes.

Reviews

10

Exceptional

Reviews are presented in chronological order, subject to a moderation process, and verified unless otherwise labeled.
Learn moreOpens in a new window
Rating 10 - Excellent. 28 out of 28 reviews
Rating 8 - Good. 0 out of 28 reviews
Rating 6 - Okay. 0 out of 28 reviews
Rating 4 - Poor. 0 out of 28 reviews
Rating 2 - Terrible. 0 out of 28 reviews

10/10

Cleanliness

10/10

Check-in

10/10

Communication

10/10

Location

10/10

Listing accuracy

Reviews

Verified

10/10 Excellent

jonathan h.

Liked: Cleanliness, check-in, communication, location, listing accuracy
We love staying at here. Great location and communication with the owners.
Stayed 3 nights in Apr 2026
Verified

10/10 Excellent

Holly T.

Liked: Cleanliness, check-in, communication, location, listing accuracy
Great location downtown. Perfect spot for First Fridays! Very close to the park and lots of great restaurants. We would definitely stay there again.
Stayed 3 nights in Apr 2026
Verified

10/10 Excellent

Thomas W.

Liked: Cleanliness, check-in, communication, location, listing accuracy
All good with this stay.
Stayed 1 night in May 2026
Verified

10/10 Excellent

Brian W.

Liked: Cleanliness, check-in, communication, location, listing accuracy
Probably the best VRBO stay we've ever had. Great place with a lot of character that the hosts takes a lot of pride in.
Stayed 1 night in Feb 2026
Verified

10/10 Excellent

Derek R.

Liked: Cleanliness, check-in, communication, location, listing accuracy
Great location in the heart of town.
Stayed 3 nights in Oct 2025
Verified

10/10 Excellent

KIRAN P.

Liked: Cleanliness, check-in, communication, location, listing accuracy
Beautiful place and very well equipped for everything you may need. Very clean too.
Stayed 1 night in Feb 2026
Verified

10/10 Excellent

Kaitlyn L.

Liked: Cleanliness, check-in, communication, location, listing accuracy
This was the perfect weekend getaway! The cutest downtown loft apartment, in a great location, and with the best hosts - they truly went above and beyond. The place was beautiful, clean, and had everything we needed. It was also walking distance to some great dinner spots and coffee shops. We had the best time and would definitely stay again!
Stayed 2 nights in Mar 2026
Verified

10/10 Excellent

Abbey D.

Liked: Cleanliness, check-in, communication, location, listing accuracy
Great location downtown with shops, restaurants, bars, etc., and great opportunities to walk in historical Florence. Beds were super comfy and kitchen was well equipped with everything we needed and more.
Stayed 2 nights in Nov 2025
Verified

10/10 Excellent

Kathy C.

Liked: Cleanliness, check-in, communication, location, listing accuracy
We rent from VRBO quite often and this is one of nicest properties that we have encountered. The location is outstanding! So close to all the great downtown restaurants and UNA! We will definitely stay here every time we are in town!!!
Stayed 3 nights in Dec 2025
Verified

10/10 Excellent

Marsha D.

Liked: Cleanliness, check-in, communication, location, listing accuracy
Excellent location. Chris the host was excellent and timely with communication. The apartment is so tastefully decorated. The king bed was very comfortable! The air conditioning worked beautifully. Great parking. A 5 star stay!
Stayed 7 nights in Apr 2026
Verified

10/10 Excellent

Meredith S.

Liked: Cleanliness, check-in, communication, location, listing accuracy
Everything was super clean and in excellent condition. The loft was exactly as described. Fantastic location, easy checkin/out, great parking spot. 10/10!
Stayed 3 nights in Mar 2026
Verified

10/10 Excellent

Chris E.

Liked: Cleanliness, check-in, communication, location, listing accuracy
Awesome 3 bedroom loft in downtown. Close to many restaurants. Very convenient
Stayed 1 night in Mar 2026
Verified

10/10 Excellent

Alisa S.

Liked: Cleanliness, check-in, communication, location, listing accuracy
We really enjoyed the loft.
Stayed 1 night in Jul 2025
Verified

10/10 Excellent

Celeste

Liked: Cleanliness
Beautiful
Stayed 1 night in Feb 2026
Verified

10/10 Excellent

ANTHONY T.

Liked: Cleanliness, check-in, communication, location, listing accuracy
What a nice, highly communicative, and accommodating owner. One of the best-stocked stays we've every enjoyed--from coffee to snacks to toiletries.The space is as cool as is looks online, and the location could not be better for walking.
Stayed 4 nights in Jan 2026
Verified

10/10 Excellent

Shawn F.

Liked: Cleanliness, check-in, communication, location, listing accuracy
Easy check in and out. Great apartment in the center of town. Nice bedrooms
Stayed 1 night in Oct 2025
Verified

10/10 Excellent

Christopher L.

Liked: Cleanliness, check-in, communication, location, listing accuracy
My wife found the listing for this loft which sealed the deal for a last minute whimsical, and first trip, down Alabama! The loft is every bit as beautiful and cozy as the photos suggest. From coffee to travel/dining/music guides and streaming TV, the loft is very well appointed, even down to the acoustic guitar which played well, and was a fitting touch. There are also plenty of nice dining and shopping spots within walking distances. Check in/check out instructions were very clear/easy, and Chris was quick to respond and resolve a situation that we had with the streaming TV setup. We highly recommend the loft and look forward to taking another trip down, well done!
Stayed 4 nights in May 2026
Verified

10/10 Excellent

jonathan h.

Liked: Cleanliness, check-in, communication, location, listing accuracy

Great place all around

We enjoyed everything about our stay. The loft is amazing. Location to food and shopping was great. We were completely satisfied with everything.
Stayed 2 nights in Apr 2025
Verified

10/10 Excellent

Thomas V.

Liked: Cleanliness, check-in, communication, location, listing accuracy

BEST STAY EVER!!!

Our group spent a few days in Florence and this place was the perfect location. Comfortable,upscale, and great amenities and walking distance to everything. Tons of local bar n grills and shops that have a great local atmosphere
Stayed 4 nights in Mar 2025
Verified

10/10 Excellent

Stephen K.

Liked: Cleanliness, check-in, communication, location, listing accuracy

AWESOME!

Absolutely a beautiful place in great location. Was one of if not the best VBROs I've ever had!
Stayed 2 nights in Jun 2025
Verified

10/10 Excellent

Bob W.

Liked: Cleanliness, check-in, communication, location, listing accuracy
Beautiful loft in the perfect location. Chris and Emily are wonderful hosts… from the reservation and planning, check-in process and throughout our stay. Everything was so easy and made our stay very special. We’ll be back!
Stayed 3 nights in Jul 2025
Verified

10/10 Excellent

Eric S.

Liked: Cleanliness, check-in, communication, location, listing accuracy
Awesome pad with a great view of downtown Florence
Stayed 1 night in Sep 2025
Verified

10/10 Excellent

Paul G.

Liked: Cleanliness, check-in, communication, location, listing accuracy

Florence loft

Fantastic accommodation and the best location. Unbeatable deal.
Stayed 3 nights in Apr 2025
Verified

10/10 Excellent

Eric G.

Liked: Cleanliness, check-in, communication, location, listing accuracy

Amazing

Best VRBO stay ever
Stayed 5 nights in Apr 2025
Verified

10/10 Excellent

Christopher C.

Liked: Cleanliness, check-in, communication, location, listing accuracy
This loft was just as advertised. Fantastic! Clean and cozy! Perfect downtown access with nice amenities. We will definitely be going back.
Stayed 2 nights in Aug 2025

About the host

Hosted by Chris Borden

Host profile image
We absolutely love the Shoals and have always wanted a place in downtown Florence. We enjoy having the opportunity to share Florence with new friends!

Why they chose this property

Downtown Florence really is the heart of the Shoals. When it’s happening here, it’s happening downtown. We love the convenience of Loft 217 to walk around town and to the restaurants and shops.

What makes this property unique

Loft 217 is a historic Florence property. Originally “the Eleanor,” the property has been loved for over a century. Guest will be treated to the original hardwoods and masonry along with a central view of Court Street. Truly, the best part of Loft 217 is ease of access to downtown, UNA, McFarland, and the Tennessee River.

Languages:

English

Premier Host

They consistently provide great experiences for their guests
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