I had been to phuket a couple of times - the first was at the tsunami time when I was actually with my family on a speedboat on the way to phi phi. We were very lucky to say the least. Since then I've had a bit of an affinity with Phuket and the people (and food!).
In 2009 I started looking at investing in a villa. This was actually the only one I would buy. If I didn't get the price I needed for this then I wouldn't have bought any other. I think it's down to two things.
First, I just loved the architecture. Although balinese in design it looks perfectly at home amongst the rubber plantations and palm trees. I really liked the pitched roofs and the ceiling that gives in the master bedroom. I also really liked the way all the doors open up fully to the outside so it feels like one space. Also the pool is just amazing. It stays warm all year but it's just cool enough to offer relief on a really hot day.
Secondly, I think the location is great. I won't lie, being right on a lovely beach would have been better but it would have cost more than double. Although this spot in Rawai is a bit out the way, I figure if you are going to want a hire car to get around and taxis in the evening then you might as well be in a really quiet area that's a bit further out. It's still only a few minutes from beaches and restaurants but, day and night, it's so quiet and peaceful at the villa. Just standing around in the pool with a beer can be pretty special...