Loft in the Heart of Downtown — steps away from Pickett, UNA, Dining, Shops
Experience downtown Florence from our historic loft, steps from UNA, restaurants & music. This spacious retreat comfortably fits your group, blending historic charm with modern luxuries like a chef's kitchen, comfy beds, and a spa-like master shower. Perfect for exploring the best of the city on foot.
Our beautifully restored loft showcases original hardwood floors and exposed brick masonry, offering a unique blend of historic charm and modern comfort. The open-plan living area is perfect for relaxing after a day of exploring.
LIVING & ENTERTAINMENT Spacious open-plan living area Smart TV for streaming your favorite shows Bluetooth speaker Acoustic guitar Nintendo Switch for gaming fun
BEDROOMS & BATHS Three comfortable bedrooms, each with its own Smart TV. Our guests consistently rave about the beds: “Love this place!! The beds were so comfy…” and “My mother complimented her bed, which is a once in a lifetime compliment…” 2.5 bathrooms, including a master shower with body jets and a rain shower head. Dyson Hair Dryer and a makeup mirror provided.
KITCHEN & DINING Fully equipped chef’s kitchen with granite countertops and stainless steel appliances. Coffee bar to start your day right.
CONVENIENCE In-unit washer and dryer. Extra blankets for cozy nights.
Guests will have private and complete access to the entire loft for a seamless and exclusive stay.
Private Entrance: Enjoy your own private entrance. Self Check-in: Check-in is simple and secure with a smart lock keypad. We'll send you a unique, personalized code before your arrival. Arrival Guide: To make your arrival seamless, we provide a detailed guide with pictures of the location, parking, and keypad.
ACCESSIBILITY: Please be aware that the loft is located on an upper floor and is accessible only via two sets of stairs. It may not be suitable for guests with mobility issues. Security: For your peace of mind, the private parking lot is motion-lit and monitored by video cameras. There are no cameras inside the loft.
House Rules: - Check-in is at 4 pm & check out is at 10 am - No smoking / vaping - No Pets - we love them but limit allergens for all our guests - Please limit a maximum of 15 people in the property without prior approval.
★ ☆ ★ Book Loft 217 to experience the Heart of Downtown ★ ☆ ★
Our prices include all fees. No hidden fees.
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Events allowed: family gatherings, birthday parties, weddings
Events are allowed only upon pre-booking approval.
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Pets
No pets allowed
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Smoking
Smoking is not permitted
Check-out instructions
The host requires you to complete the following before checking out:
Turn off the lights and lock the doors
We want you to have a 5 star experience, so your checkout is fast and easy. Just shut off the lights and lock the doors. We will take care of everything else!
Failure to complete these may result in a negative review from the host.
Please check-in before 8 p.m.
Important information
You need to know
Property # 4493848vb
This property is managed by a private host (a party not acting within their trade, business or profession). EU consumer law, including the right of withdrawal, will not apply to your booking. The cancellation policy set by the private host will cover your booking.
Extra-person charges may apply and vary depending on property policy
Government-issued photo identification and a credit card, debit card or cash deposit may be required at check-in for incidental charges
Special requests are subject to availability upon check-in and may incur additional charges; special requests cannot be guaranteed
Parties and events (including family gatherings, birthday parties and weddings) are allowed on site. Maximum attendees: 15
Note from host: Events are allowed only upon pre-booking approval.
Long-term renters welcome
Host has indicated that there is a carbon monoxide detector on the property
Host has indicated that there is a smoke detector on the property
Safety features at this property include a fire extinguisher, a first aid kit and a deadlock
About the area
Florence
Located in Florence, this apartment is in the city centre and on a river. Cox Creek Tennis Center and Blackberry Trail Golf Course are worth checking out if an activity is on the agenda, while those wishing to experience the area's natural beauty can explore Pickwick Lake and Seven Mile Island Wildlife Management Area. Looking to enjoy an event or a game while in town? See what's happening at Flowers Hall or Tom Braly Stadium. Jet skiing and kayaking offer great chances to get out on the surrounding water, or you can seek out an adventure with mountain biking and hiking nearby.
Kennedy-Douglass Center for the Arts - 3 min walk - 0.3 km
Shoals Community Theater - 3 min walk - 0.3 km
University of North Alabama - 3 min walk - 0.3 km
Pope's Tavern Museum - 5 min walk - 0.4 km
McFarland Park - 18 min walk - 1.5 km
Getting around
Muscle Shoals, AL (MSL-Northwest Alabama Regional) - 15 min drive
Restaurants
Jack's - 2 min drive
Taco Bell - 9 min walk
Cook Out - 10 min walk
Bunyan's Bar-B-Que - 17 min walk
Ricatoni's Italian Grill - 2 min walk
Frequently asked questions
Is Loft in the Heart of Downtown — steps away from Pickett, UNA, Dining, Shops pet-friendly?
No, pets are not allowed at this property.
How much is parking at Loft in the Heart of Downtown — steps away from Pickett, UNA, Dining, Shops?
On-site parking is available at the property.
What time is check-in at Loft in the Heart of Downtown — steps away from Pickett, UNA, Dining, Shops?
Check-in begins at 4:00 PM.
What time is check-out at Loft in the Heart of Downtown — steps away from Pickett, UNA, Dining, Shops?
Checkout is at 10:00 AM.
Where is Loft in the Heart of Downtown — steps away from Pickett, UNA, Dining, Shops located?
Located in the heart of Florence, this apartment building is within 1 mi (2 km) of Shoals Community Theater and Pickwick Lake. University of North Alabama and Pope's Tavern Museum are also within 5 minutes.
Reviews
10
Exceptional
Reviews are presented in chronological order, subject to a moderation process, and verified unless otherwise labelled.
Great location downtown with shops, restaurants, bars, etc., and great opportunities to walk in historical Florence. Beds were super comfy and kitchen was well equipped with everything we needed and more.
This was the perfect weekend getaway! The cutest downtown loft apartment, in a great location, and with the best hosts - they truly went above and beyond. The place was beautiful, clean, and had everything we needed. It was also walking distance to some great dinner spots and coffee shops. We had the best time and would definitely stay again!
We rent from VRBO quite often and this is one of nicest properties that we have encountered. The location is outstanding! So close to all the great downtown restaurants and UNA! We will definitely stay here every time we are in town!!!
Excellent location. Chris the host was excellent and timely with communication. The apartment is so tastefully decorated. The king bed was very comfortable! The air conditioning worked beautifully. Great parking. A 5 star stay!
Everything was super clean and in excellent condition. The loft was exactly as described. Fantastic location, easy checkin/out, great parking spot. 10/10!
What a nice, highly communicative, and accommodating owner. One of the best-stocked stays we've every enjoyed--from coffee to snacks to toiletries.The space is as cool as is looks online, and the location could not be better for walking.
Our group spent a few days in Florence and this place was the perfect location. Comfortable,upscale, and great amenities and walking distance to everything. Tons of local bar n grills and shops that have a great local atmosphere
Beautiful loft in the perfect location. Chris and Emily are wonderful hosts… from the reservation and planning, check-in process and throughout our stay. Everything was so easy and made our stay very special. We’ll be back!
Great location within walking distance to restaurants in downtown Florence. Loft with 3 beds and 2-1/2 baths. Updated bathrooms and kitchen. Nice open space.
This loft is the perfect location for enjoying downtown Florence. We were able to walk to bars, restaurants, and shopping. Our group of 6 loved the decor and the amenities-clean and comfortable! Chris was friendly and responsive to every message. We’ll be back!
Probably the best VRBO stay we've ever had. Great place with a lot of character that the hosts takes a lot of pride in.
Brian W.
Stayed 1 night in Feb 2026
Verified
10/10 Excellent
Celeste
21 Feb 2026
Liked: Cleanliness
Beautiful
Celeste
Stayed 1 night in Feb 2026
About the host
Hosted by Chris Borden
We absolutely love the Shoals and have always wanted a place in downtown Florence. We enjoy having the opportunity to share Florence with new friends!
Why they chose this property
Downtown Florence really is the heart of the Shoals. When it’s happening here, it’s happening downtown. We love the convenience of Loft 217 to walk around town and to the restaurants and shops.
What makes this property unique
Loft 217 is a historic Florence property. Originally “the Eleanor,” the property has been loved for over a century. Guest will be treated to the original hardwoods and masonry along with a central view of Court Street. Truly, the best part of Loft 217 is ease of access to downtown, UNA, McFarland, and the Tennessee River.
Languages:
English
Premier Host
They consistently provide great experiences for their guests