The apartment was very clean, and the host communicated with us well about how to check in. The location was perfect, and we took lovely walks without having to take the car anywhere. Being walking distance from excellent coffee/pastries, as well as the beach, was exactly what we were looking for. It was a nice plus that there were beach umbrellas and chairs to borrow.
I did feel that the cost was a little high for what we got, and neither the bed nor the pullout were very comfortable. (But perhaps my barometer for what's reasonable in Ogunquit is off.)
My biggest issue is that the windows had insufficient blocking of light, as well as very loud ACs, and I slept badly the first night; a sleep mask from CVS helped some the following few nights.