The apartment is located in SW London and it's within walking distance of many of London's famous sights, from the River Thames to High Street Kensington to Holland Park to Notting Hill Gate to Portobello Road to Hyde Park to London's luxurious Kings Road.
The Albert Hall, Buckingham Palace, Westminster Cathedral, London Eye, West End, London's theatre land and the City of London are but 15-20 minutes by tube.
There are lots of shops in Fulham and the best grocery stores nearby are the co-op (5 minute walk) North End Road fruit & vegetable market (5 minute walk), Tesco's (10 minute walk) or Marks & Spencer (10 minute walk) in Fulham Broadway.
Fulham Road, Fulham Broadway, Hammersmith Riverside & Kensington High Street have a veritable feast of international & ethnic restaurants, pubs and cafes. For those looking for late nightlife there are a number of clubs on High Street Kensington & the King's Road if you'd rather not go to the West End.
For those who enjoy walking there is a fantastic walk along the Thames River from Riverside Restaurant up to and across Hammersmith Bridge, down to Putney Bridge and back again to the Riverside Restaurant for perhaps a well-deserved meal. Along the route you'll pass by Riverside Studios, Harrods Depository, London Wetland Nature Reserve, Bishops Park & Fulham FC.
For the Premier League loving football fans the apartment is located approximately equal distance between Chelsea & Fulham FC (15 minute walk) but far enough away that you are not troubled by the noise or the marching army of fans making their way to and from the ground. Arsenal FC can be reached via the Piccadilly Line, which is a 10 minute walk from the apartment.