My family and I absolutely loved our time here. It is indeed centrally located in the Black Hills. Staying in Rochford allowed for easy travel to Rapid City, Deadwood, Spearfish, Mt. Rushmore, and Custer. It was a bit more remote than I had anticipated, but was just what we were looking for. It was wonderful to spend time with the children in an electronic free environment (there is local TV stations) and reconnect as a family. The rental is immaculate and well stocked. Clacie was so helpful in offering advice on shortcuts to the main roads. I would connect with him prior to travel. It made a real difference for us. Loved it, recommend it, would gladly stay again.