New! JFG Loft • Mural + Arcade Fun • Walkable Downtown

Welcome to your urban retreat in the heart of Knoxville’s Old City! Located in the iconic JFG Building, this spacious loft blends historic industrial character with bold modern touches and fun extras that make your stay unforgettable. Inside, you'll find a NEW hand painted 12 ft mural by a local artist, soaring exposed concrete ceiling, polished concrete floors, and massive warehouse-style windows. The mural highlights some of Knoxville's landmarks and sports teams. Unwind with 2 bedrooms, 2 full bathrooms, vintage arcade games & art - steps from bars, food, sports venues & downtown energy.

Originally a 1920s coffee roasting plant, this space blends authentic industrial charm with modern comfort — perfect for weekend explorers, business travelers, UT family and friends visiting students, or locals looking for a stylish, fun, and unique staycation.

Lounge in Style
Unwind on the leather sleeper sofa with extra seating—perfect for movie nights or catching up with friends. Every room has a smart TV, so you can stream your favorites.

New! Mural Alert
Don’t miss the stunning new mural painted right inside the loft—featuring Knoxville's iconic landmarks and sports pride. From the Sunsphere to Neyland Stadium, it’s a vibrant celebration of the city’s spirit, adding a unique local artistic touch to your stay.


Cook + Sip
The fully stocked kitchen includes all the essentials plus a Keurig machine with coffee pods and creamers, so you can start your mornings with a fresh cup of coffee.

The kitchen is also stocked with dish soap, sponge, dishwasher pods, and paper towels.

Two Full Bathrooms
Both bathrooms feature modern fixtures and are stocked with shower essentials (shampoo, conditioner, body wash, cotton balls, Q-tips, makeup removers, hair blow dryer) for a hotel-like experience.

Laundry
An in-unit washer/dryer with complimentary laundry detergent is perfect for longer stays or freshening up after a day exploring Knoxville.

Instant Entertainment
Challenge your crew on two vintage arcade machines for a nostalgic night in or try your luck with one of the board and card games available.

Where You’ll Sleep

Bedroom 1: King bed + en suite bathroom | The Mountain Room – relax in the room with a nod to the scenic Tennessee mountains

Bedroom 2: Queen bed + full hall bathroom | The Sports Room – celebrate Knoxville’s athletic spirit

Each bedroom includes:
- Sound machine
- Box fan
- Smart TV
- Bedside lamps w/ charging ports
- Alarm clock
- Luggage rack

Take a Piece of Knoxville with You
We love sharing local charm! Grab a free JFG postcard from the loft as a little keepsake of your stay in Old City. They're perfect for sending a note or just remembering your Knoxville adventure.

Walkable Old City Location
Popular and top rated restaurants like A Dopo, Brother Wolf, Osteria Stella, STIR and Fiori Bar & Lounge are located just steps from the loft.

Culture & Events (0.4–0.6 miles):
Tennessee Theatre – live music, movies, and shows (0.5 mi)
Bijou Theatre – intimate performances in a historic space (0.6 mi)
Downtown murals & art walks – picture-worthy local art (0.2–0.6 mi)

Outdoors & Activities:
World’s Fair Park & Sunsphere (1.0 mi)
Volunteer Landing / Tennessee Riverwalk (0.7 mi)
Market Square – outdoor dining, events, and people-watching (0.5 mi)
Covenant Health Park - Home of the Smokies Baseball Team (0.3 mi)

Short Drive Attractions:
University of Tennessee campus (1.5 mi) *On Game Days you can take a shuttle from Old City to the Game for a minimal fee
Ijams Nature Center – hiking, paddleboarding & wildlife (5.4 mi) Knoxville Zoo (6.1 mi)
Great Smoky Mountains National Park & Gatlinburg (approx. 37 mi)
Norris Dam Marina - access to the lake (approx. 25 mi)
Pigeon Forge & Dollywood Theme Park (approx. 35 mi)

PARKING: There are several options available near the loft. The Jackson ave lot (400 W Jackson Ave) is a short 2 min walk. Parking is free after 6pm and on weekends with the exception of game days. Otherwise rates are $1/hr, $7 max per day. Metered parking is also available on the street. For the most up to date parking information, please visit downtownknoxville org/guide/142/free-parking-in-downtown-knoxville

CHECK- IN: Self check-in is available for your convenience.

NOISE: Our loft is located in a historic building in Knoxville’s lively Old City—full of character, charm, and occasional city sounds. With exposed ceilings and industrial-style pipes, you may hear normal building noises like water running or pipes settling from time to time.
Since you're also in the heart of the action, outside noise from nearby nightlife or street activity can occasionally be heard in the living room—especially on weekends.

PARTIES: We love hosting guests who treat our space with care and respect. Parties, events, or loud gatherings are not allowed—both for the comfort of our neighbors and in keeping with building rules.
Unauthorized events will result in immediate cancellation of the reservation and possible fees.

Please also note:
No glitter or confetti allowed in the space. They may seem festive, but they’re incredibly difficult to clean and can damage surfaces.

No smoking of any kind is allowed inside the loft or in the building.

Violations may result in additional cleaning fees or cancellation of your stay. Thanks for understanding and helping us keep the space great for all guests!