The Flats at Front + Union (100 E Front Street, Traverse City, MI) is a boutique hotel that sits on the most prominent corner of downtown Traverse City, the corner of Front St and Union St. One block away from everything, including the beaches, marina, nightlife and downtown Traverse City restaurants. Each Flat comes with its own downtown parking spot.
We have 6 Flats: -two 1 bdrm/bath that sleeps 4 (Flat 205 and 304) -two 2 bdrm/2 bath that sleeps 4 (Flat 201 and 301) -two 3 bdrm/2 bath that sleeps 6 (Flat 203 and 302)
For more detail on all of our Flats and direct pricing, find us by searching “The Flats at Front and Union, Traverse City.” The majority of our bookings are direct. You can find additional reviews from these guests on our website.
This listing is Flat 205
Each flat is immersed in downtown Traverse City. You can walk to everything.
The corner units, Flat 201 and Flat 301 have views of West Bay down Union Street. Flat 302 has floor to ceiling windows facing Front St, the main street in downtown Traverse City. Flat 205 and 304 face west for the sunset. Flat 203 faces south and has bedrooms that are tucked into the building and show off the brick construction from 1890.
Each flat includes a fully equipped modern kitchen. We are proud to offer plush king beds adorned with soft linens locally sourced from Eelo (you can find our website by searching “Eelo Traverse City”). Eelo is owned by the Vander Roest family (one of the two families that own Front and Union) and occupies the ground floor retail space of the Front and Union building. Eelo sources, designs and manufactures its own organic, fair trade household linens. It has been reported in reviews that our linens will provide some of the best sleep you’ll ever have. The flats are fully furnished with a Scandinavian feel, functional, yet simple.
The Flats at Front + Union are located within the historic Masonic Building, built in 1890 and repurposed into a multi use building in 2023 by two local Traverse City families.
For Summer, West Bay beach, the marina and open space are all one block away. The Sleeping Bear Dunes are within a 45 minute drive.
In the Fall, enjoy a daytime color tour in Leelanau or Old Mission Peninsula followed by dinner and drinks at the famous Restaurants in downtown Traverse City.
Winter activities include skiing at local ski hills, Hickory and Mt Holiday, day trips to Boyne Mountain or Crystal Mountain, cross country or skate skiing at the VASA trail, or a simple snowshoe at Sleeping Bear Dunes.
For a real treat, visit us in the Spring. No crowds. It is a time of rejuvenation in Northern Michigan.
There is no better location for immersing yourself in all the seasonal events Northern Michigan has to offer. We invite you to visit us on our website for more information on the experience as well as discounted rates.
Our prices include all fees. No hidden fees.
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We do not allow any smoking products on the proper
We are happy to host your events and celebrations, but no parties or large gatherings.
Important information
You need to know
Property # 3361788vb
If you cancel your booking, you'll be subject to the host's cancellation policy. In accordance with UK consumer law, property booking services are not subject to the right of withdrawal.
This property is managed by a professional host. The provision of housing is linked to their trade, business or profession.
Extra-person charges may apply and vary depending on property policy
Government-issued photo identification and a credit card, debit card or cash deposit may be required at check-in for incidental charges
Special requests are subject to availability upon check-in and may incur additional charges; special requests cannot be guaranteed
On-site parties or group events are strictly prohibited
Host has not indicated whether there is a carbon monoxide detector on the property; consider bringing a portable detector with you on the trip
Host has not indicated whether there is a smoke detector on the property
About the area
Traverse City
Located on a lake, this condo is in Downtown Traverse City, a neighbourhood in Traverse City. Shoppers can check out Front Street, while everyone can enjoy the natural beauty of Lake Michigan and Traverse City Beach. Great Lakes Children's Museum and Great Wolf Lodge Water Park are also worth visiting. Enjoy the area's slopes with cross-country skiing and skiing, and don't miss out on the ice skating.
Traverse City, MI
What's nearby
Front Street - 1 min walk - 0.0 km
City Opera House - 1 min walk - 0.0 km
Clinch Park Beach - 3 min walk - 0.3 km
Traverse City Visitor Center - 3 min walk - 0.3 km
Old Town Playhouse - 8 min walk - 0.7 km
Getting around
Traverse City, MI (TVC-Cherry Capital) - 13 min drive
Restaurants
North Peak Brewing Company - 5 min walk
Water Bearer Coffee - 6 min walk
Barrio - 4 min walk
Right Brain Brewery - 4 min walk
7 Monks Taproom - 1 min walk
Frequently asked questions
Is Flat 205 Front and Union pet-friendly?
No, pets are not allowed at this property.
How much is parking at Flat 205 Front and Union?
On-site parking is available at the property.
What time is check-in at Flat 205 Front and Union?
Check-in begins at 4:00 PM.
What time is check-out at Flat 205 Front and Union?
Checkout is at 10:00 AM.
Where is Flat 205 Front and Union located?
Located in Downtown Traverse City, this condo building is within a 10-minute walk of Front Street and Lake Michigan. City Opera House and Traverse City Visitor Center are just steps away.
Reviews
10
Exceptional
Reviews are presented in chronological order, subject to a moderation process, and verified unless otherwise labelled.
Another great stay! This is a very cute boutique hotel right in the center of downtown Traverse City. It's just the perfect location for getting around and seeing all there is to see in Traverse City. Will definitely stay again soon.
Kelly A.
Response from VrboOwner on 7 Jul 2024
Hi Kelly
Thank you for the review. We always look forward to our regular guests returning.
Cheers
Steve
Front and Union
The space was so clean and spacious. The bed and linens we so comfortable and the kitchen had any gadget you need. The location great to experience all of the downtown activities. We will stay here again- for sure!
My husband and I and our 1 year old stayed here for a little getaway! It was perfect for our little family. We loved being right downtown, having access to our car and having a beautiful and clean place to stay. It was wonderful and we will definitely be back!
DeAnna M.
Stayed 2 nights in Jul 2024
From a partner site
10/10 Excellent
Sue H.
16 Apr 2025
Wonderful accommodations and great location!
What a gem for accommodations in Downtown Traverse City. The room was perfect; the use of Organic linens was a wonderful addition. For a downtown location, the room was extremely quiet, I never heard any traffic noise at all. Just spotless the room and staff are so very helpful and attentive. Would highly recommend for your stay in Traverse City.
Sue H.
From a partner site
10/10 Excellent
Lauren M.
7 Sept 2024
Perfect location and space
We really enjoyed this space as it was in the perfect location to walk around the downtown area, and much nicer than a hotel. We were also very happy to have a parking space as it was one less thing to worry about.
Lauren M.
From a partner site
10/10 Excellent
Ray F.
28 Jan 2025
205 was a great Flat, great location.
Walking distance to eateries, pubs, coffee shops and shopping. Short drive to the Winery’s on Old Mission. Will definitely be back.
Ray F.
From a partner site
10/10 Excellent
Grace B.
16 May 2025
Charming
The Flats was a charming and well appointed place to stay in the heart of the city. The owners were great communicators and everything met our expectations. Our first visit to Traverse City and its environs. Don't miss the drive through vineyards and beautiful orchards. Perfect spring trip,
Grace B.
From a partner site
10/10 Excellent
Catherine C.
1 Aug 2024
Outstanding Stay!
The Flats at Front and Union will make your next trip to Traverse City extraordinary! Not only are they the perfect location to enjoy the downtown area, but they are well appointed with amenities that will make you feel like you are at a spa. The owners are responsive from the moment you make your reservation and strive to ensure a wonderful stay. We look forward to our next stay at the Flats!
Catherine C.
Response from VrboOwner on 1 Aug 2024
Hi Catherine
Thank you for the review. We look forward to seeing you again
Cheers
The Flats at Front and Union
From a partner site
10/10 Excellent
Kelly R.
24 Jun 2024
Fabulous
Very clean and trendy at the Flats! Needed nothing! The beds were very comfortable ! I would recommend The flats , and we will be staying again! The location downtown is amazing!
Kelly R.
From a partner site
10/10 Excellent
Jonathan H.
18 Mar 2025
Excellent Location, Room, Service
My stay here was fantastic. Everything was perfect. The bedding (sourced from the place downstairs) was particularly lovely. Great glassware, silverware, etc. In addition, my contact was extremely responsive and responsible. I'm grateful for the experience and would stay here again in a heartbeat.
Jonathan H.
From a partner site
10/10 Excellent
Heather W.
27 Apr 2025
Great location and very cool flat!
The flat was beautiful and it is the perfect location. Our questions were all answered in a timely manner and we received up to date information including a text to let us know the flat was ready a couple of hours early. Very courteous! Definitely would rent again.
Heather W.
Response from VrboOwner on 1 May 2025
Hi Heather
Thank you for leaving such a nice review. We look forward to your return visit.
Cheers
The Flats at Front and Union
From a partner site
10/10 Excellent
Rebecca A.
24 May 2025
Just Perfect!!
Beautiful flat and entire property. Excellent location to everything, restaurants, shops, trails, lake!!
Flat 205 was so gorgeous and clean, we wanted to move in:) Flat had everything we needed and more!! So worth the money to have it all at this property!
Hosts were amazing during entire process with great communication.
Great parking right behind building too.
We will definitely be back…
Hosts, Thank you for an amazing stay!!
Rebecca A.
From a partner site
10/10 Excellent
Brian Z.
23 Oct 2024
Perfect Location!
This is a wonderful place to stay with all the conveniences of having a full kitchen and fridge and much more space than a hotel room would offer. Parking was super convenient, right by the back door and the elevator was only steps away. Location is in the heart of Traverse City, within easy walking distance to everything! If we needed anything, all we had to do was email the hosts and they would respond almost immediately, even after our visit. We will definitely stay here again!
What a perfect location to stay in downtown TC. The unit was all updated with top of the line bedding, furniture and fixtures. My wife and I were able to walk out the front door and be downtown or at the waterfront. Easy parking in the lot made it even better. We had a great time and will definitely be back in the future.
Loren S.
Stayed 4 nights in Jul 2023
From a partner site
10/10 Excellent
Dean F.
28 Aug 2023
Completely satisfied.
Wonderful accommodations. The bedding, linens, comforters and towels are to die for. The kitchen is fully outfitted. Everything is new. Terrific experience.
Dean F.
From a partner site
10/10 Excellent
Kristin M.
25 Feb 2025
Great Weekend Stay!
My husband and I travelled to Traverse City for the first time for a short weekend getaway and really enjoy our time. The apartment that we stayed in at The Flats was great! It was a perfect location to all that downtown Traverse has to offer and so walkable. The apartment was very well decorated, cozy and comfortable and immaculate. The hosts were very communicative and responsive and the check and check out was seamless and easy. I would highly recommend staying at The Flats. We have nothing negative to say about it. We will definitely stay again when in Traverse City!
Kristin M.
From a partner site
10/10 Excellent
Jeff R.
22 Aug 2023
Love TC
Flat was awesome new, contemporary! Great location! Unfortunately u could hear people talking, walking too much from the street and motorcycles on Thursday night on Union was not cool. Love the location and ease to, water, eating and hiking!! Thanks Steve!
Jeff R.
Stayed 3 nights in Aug 2023
Response from VrboOwner on 3 Sept 2023
Thank you for the review. Union street can be peaceful or noisy, depending on the day and crowd. It is an issue we have discovered and are working on. We are actively waiting for window replacements/inserts with soundproofing to eliminate the noise from Union St. They should be in by Fall.
Cheers
Steve
Front + Union
From a partner site
10/10 Excellent
Courtney W.
13 Sept 2024
Wonderful stay at The Flats!
We stayed at The Flats for two nights in September and loved our stay. The location is the heart of downtown Traverse City. We were in a one bedroom and had plenty of room. The Flat was clean and nicely appointed furnishings. Having the washer/dryer in the unit was key. The reserved parking is also very convenient. Steve was very responsive leading up to the stay and during the stay. Walkable to restaurants and shops.
Highly recommend and would stay again our next trip to Traverse City.
This was our first time in Traverse city, it was great that we were so close to the beach and all the restaurants and shopping. The condo was very clean and comfortable. The street noise is very loud, especially on the weekends. You will get no sleep until the bar crow dies down.
Roxana T.
Stayed 3 nights in Aug 2023
From a partner site
10/10 Excellent
Cameron G.
23 Apr 2025
One of the best places I've stayed at on vacation.
This place was utterly fantastic. Looks exactly like the pictures and had a remarkable view of the street below. Its also extremely lowkey, it looks like a business from the outside so it feels very private even though its in the midst of everything.
The dedicated parking lot was a great touch as well since it allowed us to depart from the middle of downtown without ever having to find our cars.
The location is great too, about a street over from an awesome lake view and a short scenic drive away from like an island peninsula with some sick views.
This place is also near every restaurant on earth. I'll leave it at that.
Extremely responsive staff, exceedingly high quality room - I cannot recommend this place enough.
Cameron G.
From a partner site
10/10 Excellent
Jamie A.
8 May 2024
Special place in historic building
My husband and I stayed here for a quick weekend getaway. We loved the place, the decor and the style of the loft- design and style choice are all super nice. Nice towels and bedding, full kitchen, appliances and would be nice to cook in this kitchen. It is a great location and easy to walk around. Ease of check in and checkout was great! Beautiful light coming in large windows! Loved it and would rebook again in the future.
Very central location and with that it can get a bit noisy at night due to being in a central busier downtown location around active businesses open at night- nothing major just business patrons making noises as they walk by the building. Not a negative, we enjoyed it, just something to be aware of. The noise was from external individuals and the actual noise in the building was minimal- even with some minor construction on the ground floor during the day.
No negatives regarding our stay and would highly recommend!
Jamie A.
About the host
Hosted by Steve Vander Roest
The Masonic Building was built in 1890 by the Freemasonry. The character of the building had been covered up with decades of drywall and carpeting. In 2023, Front + Union was formed by two local Traverse City families and they began repurposing the property as a boutique hotel and multi-use building. All of the character of century old brick was uncovered wherever possible in the hallways and rooms. The interior was divided into 6 Flats that have a Scandinavian minimalist, yet luxury feel. The ground floor features the store, Eelo.
Why they chose this property
Front and Union developed the Flats to be the best luxury stay in downtown Traverse City. There is nothing like it. One step out the front door and you’ll find yourself immersed in the world famous Front Street scene. Everything downtown Traverse City has to offer, restaurants, nightlife, marina and beaches are just a block away.
What makes this property unique
Front and Union developed the Flats to be the best luxury stay in downtown Traverse City. There is nothing like it. One step out the front door and you’ll find yourself immersed in the world famous Front Street scene. Everything downtown Traverse City has to offer, restaurants, nightlife, marina and beaches are just a block away.
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They consistently provide great experiences for their guests