The absolute best location! Across the street from the beach. A short walk - 5-10 minutes - to two mini-markets and some cafes. Just a little further is a large supermarket. The Carmel Shuk is about 15-20 minute walk. All of the beachfront hotels are within 20 minutes. Dizengoff Square is about 10 minutes. The building is staffed 24-7 and is very friendly. Good free coffee in lobby. Free parking (this is really important if you have a car in Tel Aviv). Convenient laundry. The apartment itself is perfect for two adults, or two adults with kids who are okay on a pull-out bed. The kitchen is small, but has everything needed to store and prepare small meals. Perfect for breakfast and lunches. Bathroom is clean and spacious, with lots of hot water and good shower pressure. Bed is comfortable and there are lots of extra pillows and blankets. Table and chairs for four. Two flat screens. Fast Wi-Fi. Keyless entry (but host did provide a Shabbos key for us). Great communication with fast, clear responses. Two in-room safes. But really, the location is just sensational. I walked to the Tel Aviv Museum in 25 minutes, the TLV Mall in 15 minutes, and bunches of cafe's (kosher included) within 15 minutes. Would highly recommend this property and this host.