Vrbo reports accelerated rush to book summer vacation homes

Data shows demand for summer is outpacing last year’s early surge

AUSTIN, Texas – March 10, 2022 – New data from Vrbo® indicates that the rush to book summer vacation homes is trending earlier than ever.

Even after the unprecedented early surge in demand for Vrbo summer vacation homes last year, the rush to book summer vacation homes has further accelerated in 2022. Demand for Vrbo properties this summer is already outpacing last summer by nearly 15% [1], and some of the most popular summer vacation destinations such as Cape May & Ocean City, New Jersey and Outer Banks, North Carolina already have less than 30% of properties available to book for July. [2]

"When demand for summer vacation homes peaked earlier than usual in 2021, it was not a huge surprise because people were still craving private, whole homes,” said Alison Kwong, Vrbo spokesperson. “We did not know whether that trend would stick around as U.S. travelers returned to a somewhat-normal work and life routine. Turns out, families are booking even earlier, and this trend shows no signs of stopping in 2022 or beyond."

Along with the easing of pandemic-era travel restrictions, factors that may be influencing this even earlier rush to book vacation homes include:

  • Missing out last year. With the early surge in demand for summer vacation homes last year, some travelers missed the window to book their ideal Vrbo property in their preferred vacation destination. With the lesson learned, more travelers are booking summer vacations even earlier this year. Vrbo survey results show that 60% of families say they plan to book their vacations earlier this year, of which 43% would book their vacations three to five months in advance. [3]

  • Traveling across the pond. Difficulty navigating international travel restrictions and COVID-19 testing requirements over the past year meant families preferred visiting domestic vacation destinations. As countries start lifting these restrictions, some travelers are booking international travel again. In fact, demand for Vrbo vacation homes in the U.S. this summer from travelers in countries such as the U.K. and Germany has returned to near pre-pandemic levels. [4]

  • Returning events. Since the start of the pandemic, countless music festivals, conferences and conventions, and major races have been cancelled across the country. Popular events are finally returning this year, and many event organizers are honoring tickets and registrations for people who originally were planning to attend. Fans who have missed out over the last two years are excited and incentivized to travel and attend, leading to more demand.

Although vacation homes in some of the most popular summer destinations may already be booked, families can still find properties for a summer getaway by using a few tips and tricks. Families who have not yet chosen a destination can consider a vacation spot with more availability. For example, several destinations in the Southeast and Southwest have plenty of Vrbo vacation homes available this July, including [2]:

Demand for Vrbo properties typically drops after the height of the summer travel season, so families with flexible travel dates can look for vacation homes in late August or in September when the competition is less fierce. Trying an undated search on Vrbo will also yield more options so that families can first find their ideal vacation home and then check the calendar to book accordingly.

Vrbo also offers a tool to help families looking for properties in popular destinations with low vacation home availability. Searches for properties in these vacation spots will include a carousel of additional properties available if travelers were to shift their stay dates by a day or week.

[1]: Based on U.S. Vrbo vacation rental demand for June 1-August 31, 2022 vs. June 1-August 31, 2021 as of January 31, 2022.

[2]: Based on U.S. Vrbo vacation rental demand for July 1-31, 2022 as of January 31, 2022.

[3]: Based on a survey of 1,000 U.S. families conducted in September 2021.

[4]: Based on European traveler demand for Vrbo vacation rentals in the U.S. for June 1-Aug. 31, 2022 vs. June 1-Aug. 31, 2019 as of February 28, 2022.

About Vrbo

In 1995, Vrbo introduced a new way for people to travel together, pairing homeowners with families and friends looking for places to stay. We were grounded in one purpose: To give people the space they need to drop the distractions of everyday life and simply be together.

Since then, we've grown into a global community of homeowners and travelers, with unique properties around the world. Vrbo makes it easy and fun to book cabins, condos, beach houses and every kind of space in between.

Vrbo is part of Expedia Group and offers homeowners and property managers exposure to over 750 million visits to Expedia Group sites each month. To learn more, visit www.vrbo.com.

© 2022 Vrbo, an Expedia Group company. All rights reserved. Vrbo, HomeAway, the Vrbo logo, and the HomeAway logo are trademarks of HomeAway.