It is on Rupin St which is the closest you can be to the beaches. You are 5 minutes walk to Gordon, Frishman and Bograshov beaches which are the most desirable.
There are many cafes, restaurants, and shops all along this famous area in Tel Aviv. Rupin ST is a side street which is very quiet and connects you to the main arteries of Hayarkon and Ben Yehuda Streets. You can walk, bus or drive to where ever you want to get very easily from here.