We can’t say enough about the location of the apartment. The most exciting aspects of the city - the shops, pubs, cafes, restaurants, theaters, concerts, museums, etc. are all either within walking distance or an affordable cab ride away. M&S and Sainsbury's supermarkets are also just a 10-minute walk away on Tottenham Court Rd. The apartment was properly cleaned before our arrival; the bed was comfortable; there were plenty of towels and fresh linens; the Sky TV and wi-fi services worked without any tech gliches; the bathroom had a good shower. The property manager, Mike, responded promptly to our e-mails and phone calls. For example, when we told him that the iron wasn’t working, he got us a new one right away. Caroline, the concierge, was also very friendly and helpful. In addition, we appreciated the security systems of the apartment. From the reviews, we were expecting a fold-down futon in the living room, but there was a two-person sofa instead, so the apartment as it is now furnished is only appropriate for a couple. The only problem with the apartment as mentioned in some reviews is the loud traffic noise from the street. Fortunately, we were there when the weather was cool, so we could close the double windows which are adequately sound proof. I suppose if the weather is hot and the windows are open, you could use ear plugs and the apartment fan to get to sleep. In general, we were very pleased with the place.