Family Holiday Insider: A report on family travel trends

This travel report provides families, holiday-home hosts and journalists with industry insights and price developments, helping them find the right place for the right budget to make travelling together more enjoyable. It also discloses what holidaymakers want and expect from their holiday and how holiday-home hosts can adapt to those expectations to help families build unforgettable memories to last a lifetime.

Family Holiday Insider

Family Holiday Insider

Dive into the Family Holiday Insider, an analysis of family travel thoughts and hopes, how the pandemic has impacted families’ wellbeing in 2020, what families are most excited about for their 2021 travel year and where to find the best value

Vrbo Family Travel 2021 - Your together awaits

Family Holiday Insider

This section provides insights into how the pandemic has impacted family travel. It deep dives into the emotional aspect of how the pandemic shaped families’ attitude towards travel, the importance going on holiday has for their family’s mental health and wellbeing, what they missed during a year of restricted travel and what they most look forward to when travelling the world together again. It closes with some fun facts around British family holidaymakers, including when they mentally “switch off” from work before going on a trip, pre-holiday traditions and the most recommended dishes by families for families.

Travelling United

Family Holiday Insider

This section shows the actual prices paid by Vrbo UK holidaymakers per person per night for staying in a Vrbo property in domestic destinations and around the world. There’s comprehensive information on price changes in their favourite destinations, where to find the best value for their travel budget and what they look for the most when choosing a holiday home.

Appendix

Family Holiday Insider

Details on methodology, data sources and files for download.